SIR’s Long-Standing Commitment to Strategic Growth and Virtual Technology Helped the Brand’s Expert Agents Around the World Drive a Record Year

SIR’s Long-Standing Commitment to Strategic Growth and Virtual Technology Helped the Brand’s Expert Agents Around the World Drive a Record Year


Sotheby’s International Realty Sees 32% Sales Growth and Achieves Record $150 Billion  in Global Sales Volume as 2020 Changes Definition of Home

 Luxury Real Estate Brand’s Long-Standing Commitment to Strategic Growth and Virtual Technology Helped the Brand’s Expert Agents Around the World Drive a Record Year

ISLAMORADA, FLORIDA (March 1, 2021) – Ocean Sotheby’s International Realty is pleased to announce that Sotheby’s International Realty® affiliated brokers and independent sales professionals achieved a record US$150 billion in 2020 global sales volume, a nearly 32% increase in sales growth year over year, as the definition of home changed for consumers around the world. Due to a longstanding commitment to innovation, agents were able to seamlessly help clients navigate the changing market dynamics brought on by the global pandemic with existing technology offerings which propelled business momentum.

"As we look back, the ongoing feedback received from clients is that the Florida Keys continues to be a sought-after location for its unique position as the only place in the United States located in the tropics, along with its close-knit communities, endurance, and evolving investment opportunities" - Russell Post, Founding Principal & Managing Broker

"This past year undoubtedly brought forward challenges, but it also sparked innovation as we adjusted our work environment and business practices so that we could continue to work responsibly. We rapidly shifted our marketing efforts to support our clients in a new virtual world. The result of these technological advancements has shown us that our market is flourishing and has brought us our most successful sales year to date." - Lauren Varney, Marketing Director & Director of Operations

Long-Standing Commitment to Virtual Technology Paved Way for Success

Currently, buyers can safely tour more than 6,000 properties via virtual reality or video on

Property videos also proved engaging on social media where the brand’s YouTube channel delivered 43 million views, or the equivalent of more than one million hours watched.

Sotheby’s International Realty unveiled a new website,, available in 14 languages and nearly 60 currency conversions, to continue serving its growing international clientele and fuel referrals worldwide.

The website achieved a notable amount of traffic for the brand with 37 million visits in 2020.

Property videos on the site produced by Sotheby’s International Realty agents were especially popular and played nearly 13 million times in 2020, totaling more than 90,000 hours watched.

A Year of Strategic Growth and Record Achievements

Ocean Sotheby’s International Realty has had a 94% sales growth since 2011

In 2020, Ocean Sotheby’s International Realty Islamorada led the Upper Keys market in sales over $1M with a sales volume of over $116M and an average sold price of $2,280,181

In 2020, Ocean Sotheby’s International Realty Key West marketed and sold the highest sale in Sunset Key for $5,750,000

In 2020, Ocean Sotheby’s International Realty Marathon represented 176 transaction sides

In 2020, the Sotheby’s International Realty brand opened more than 50 new offices across the world, bringing the brand’s total presence to nearly 1,000 offices in 75 countries and territories with approximately 24,000 independent sales associates worldwide.

Sotheby’s International Realty increased its total domestic presence to 45 states around the country. Sotheby’s International Realty facilitated affiliate expansions through 12 domestic M&A transactions, including California, Colorado, Florida, Massachusetts, and Washington. 

As affluent individuals looked to acquire secondary homes in markets around the world, Sotheby’s International Realty agents acted as true global real estate advisors and referral volume surged by 42% to US$2.9 billion in closed sales volume.

About Ocean Sotheby’s International Realty

Spearheaded by Russell Post in 2010, Ocean Sotheby's International Realty has created an innovative distinction within the market we serve. 'Ocean' is not just a part of our name; it's a part of our ethos, of our commitment to our unique chain of 1,700 small, semi-tropical islands that arch over 100 miles from Key Largo to Key West. We are characterized by our deep roots in the community, our adaptability, and our unprecedented results. Our team is dedicated to the best Florida Keys properties and lifestyles, representing the most desirable homes in Monroe County, along with an entire universe of luxury living. With our expertise in the luxury Florida Keys real estate market and a passion for our community, we cultivate a creative culture to assist our clients on a journey to achieve the Florida Keys lifestyle. When Florida is your vision, we define Florida Keys luxury.

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.



Lauren Varney

Marketing Director / Director of Operations


[email protected]

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